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Cecilia Salcedo

Apricot - Typeface Design

Apricot is a typeface inspired by the dynamic, kinetic art of Venezuelan artist Carlos Cruz Diez. Apricot is for those who are attracted to tropical themes and landscapes, as the bright orange hues allude to warm weather, high energy and enjoying the sunshine. The colours and form of the typeface lend themselves well to display type, used in cookbooks, magazine mastheads, music covers, juice or food packaging, as the typeface is colourful and simple to read.